Once you’ve got over the initial hurdle of acquiring a new customer, the next priority is to ensure you retain them. Using Digital technology well can lead to a better customer experience, increasing their loyalty and lifetime value. You will also gain valuable insight and impetus from having a single view of the customer.
One consultant, one area of specialism. So began RfM Business Consulting just over 4 years ago. Fast forward to 2020, the company has grown and changed significantly. It’s also time for a fitting new name: RfM Transform. Managing Director, Tony Backhouse, explains why now is the right time to re-brand.