The government’s Help to Grow: Digital scheme opened for applications in January 2022. Find out whether you could claim a 50% discount on a range of approved business software.
Once you’ve got over the initial hurdle of acquiring a new customer, the next priority is to ensure you retain them. Using Digital technology well can lead to a better customer experience, increasing their loyalty and lifetime value. You will also gain valuable insight and impetus from having a single view of the customer.
One consultant, one area of specialism. So began RfM Business Consulting just over 4 years ago. Fast forward to 2020, the company has grown and changed significantly. It’s also time for a fitting new name: RfM Transform. Managing Director, Tony Backhouse, explains why now is the right time to re-brand.
Apart from the obvious, this year has been dominated by one thing: digital technology. Businesses that already had strong digital infrastructure have found it easier to survive – if not thrive – post-lockdown. We want to help as many businesses as possible secure their place in this digital future and are proud to launch a new service from RfM Business Consulting: Transform Digital Technology.
As we tentatively emerge from the shadow of the full COVID-19 lockdown, Tony Backhouse evaluates how the rules of business have changed and steps businesses can take to secure their place in the ‘new future’.