So much has happened since the General Data Protection Regulations (GDPR) came into effect in 2018 that businesses are in danger of forgetting their obligations to comply with the new laws. If you’re still a bit in the dark about the rules or have let your GDPR practices slip, it’s time to take action.
Digital technology helps protect your most valuable asset – your customers
Once you’ve got over the initial hurdle of acquiring a new customer, the next priority is to ensure you retain them. Using Digital technology well can lead to a better customer experience, increasing their loyalty and lifetime value. You will also gain valuable insight and impetus from having a single view of the customer.
GDPR – the new rules for handling personal data
By now, you will have no doubt heard about GDPR, the new data protection rules that came into force on 25 May. Since this date, any organisation which stores and uses personal data must comply with the new, stricter regulations. Here’s what you should know.
GDPR – the new data protection rules
If you aren’t already aware of GDPR and what it stands for, you will certainly be hearing more about it over the coming months. The new rules for the protection of personal data come into effect in May 2018 and there are implications for most businesses.
